Zuvier Lifestyle is a premium apparel brand for Service Members and Veterans who don't want to wear military branded clothing outside of the uniform.
We stand for those who do hard things and will continue to do hard things. Zuvier represents a community of those who have military accomplishments and are also ballers in their free time: sky diving, backcountry skiing, hunting ... you name it. You're allowed to look good afterward. You don't have to look like you're about to go on a 12-mile road march at your local bar.